Client
Starwood International
Project
Office pre-let campaign
Starwood International engaged us to create a luxury marketing brochure for Park Tower Hotel, showcasing their newly refurbished suites. The goal was to produce a piece that reflected the elegance of the interiors and resonated with the hotel’s international, discerning clientele.
Creative Approach
Working closely within the hotel’s established brand guidelines, we developed a brochure that balanced timeless sophistication with tactile quality. The piece needed to communicate the prestige of the refurbishment whilst serving a global audience with bilingual content.
Our scope included:
- Elegant, brand-aligned brochure design echoing the refined aesthetic of the hotel’s interiors
- Careful selection of premium materials to convey exclusivity and attention to detail
- Bilingual production in English and Arabic
The final piece featured linen-textured stock, subtle embossing, and spot varnish detailing, elevating the physical experience and aligning with the prestige of the suites themselves.
Outcome
The finished brochure delivers a clear, luxurious brand message, reinforcing Park Tower Hotel’s positioning as a world-class destination for high-end travellers and international guests.
