Client:
DLB Estates // GN2
Project:
Repositioning a Central London Landmark
Oracle Creative was appointed by joint agents DLB Estates and GN2 to create a comprehensive pre-letting campaign for 15 Marylebone Road, a prominent office building undergoing complete refurbishment in the heart of Central London’s West End.
Brief
The property required a marketing strategy to reposition the building and attract high-calibre commercial tenants ahead of completion. Our challenge was to communicate the transformation of the workspace whilst leveraging the building’s prestigious Marylebone Road address and excellent connectivity.
Scope
- Brand identity development
- Professionally designed printed brochure
- CGI interior visuals showcasing the new workspace concept
- On-site and aerial photography
- Internal and external building signage
- Floor plan based wayfinding graphics
- Bespoke responsive microsite
- Targeted email marketing campaigns
- SEO-optimised content strategy
Outcome
The campaign successfully positioned 15 Marylebone Road as a premium office opportunity in one of London’s most desirable commercial districts, providing potential tenants with comprehensive visualisation of the refurbished space through a combination of CGI, photography and strategic digital presence during the critical pre-letting phase.
