Client
Newlon Living
Project
Property Branding
Newlon Living engaged us to create a complete brand identity and marketing campaign for Nest E10, a new development of shared ownership and private sale homes in Leyton. The brief was to position the development for first-time buyers whilst creating a brand rooted in the local area and its unique history.
Creative Approach
Inspiration came from an unexpected local landmark: the bold, Hollywood-style ‘Leyton’ sign, which also serves as a bird nesting box. The site was once home to an allotment rich in birdlife, which inspired the name ‘Nest’ – a fitting symbol of warmth, home, and community.
Rather than focusing solely on architectural design, we drew on the site’s history and setting to create a brand with genuine local relevance. The tagline ‘Style with Substance’ positioned the development as affordable without sacrificing quality, with one-bedroom homes starting at £325,000.
