Client
SN Developments
Project
Branding, Brochure & CGIs
SN Developments engaged us to create a new brand identity for a Permitted Development scheme converting office space into high-specification apartments in Godalming. Originally named Standard House, the development required repositioning to reflect its premium specification and riverside location in a market town recognised by The Sunday Times as one of the top 20 places to live in the UK.
Creative Approach
The client selected the name Heron House, inspired by the nearby river views and local wildlife. The brief was clear: create a sophisticated, simple visual identity that reflected the development’s quality and setting whilst appealing to buyers seeking modern living in a sought-after location.
We developed nine elegant logo variations, each designed to complement the contemporary design of the apartments and the refined character of Godalming. The clean, minimalist identity positioned the development as a premium offering without overstatement, allowing the quality of the homes and location to speak for themselves.
Our scope included:
- HTML email marketing campaigns
- Brand identity development
- Sales brochure design and print production
- CGI visualisations of apartments and development
Outcome
The brand successfully aligns with both the development’s high specification and its sought-after riverside location, establishing Heron House as a contemporary living destination in one of the UK’s most desirable market towns.
