Client
Starwood International
Project
Hotel brochure design
Starwood International commissioned us to create a premium brochure for W London that captured the elegance and exclusivity of their luxury suites. The brief was to produce a piece that not only reflected the brand’s positioning but also elevated the guest experience through both tactile and digital touchpoints.
Creative Approach
Our solution blended sophisticated design with high-end production techniques and emerging technology. The piece needed to work seamlessly across both print and digital formats, serving a global, tech-savvy audience whilst maintaining the brand’s understated luxury aesthetic.
The design featured evocative, professionally curated photography capturing the essence of the W Hotels suite experience and surrounding locations, paired with a clean layout, bespoke typography, and visual storytelling that reinforced the brand’s refined character.
Our scope included:
- Premium brochure design with brand-aligned photography and typography
- High-specification print production with embossing and spot UV varnish
- Augmented reality integration using Aurasma technology on the back cover, enabling video overlay when viewed via smartphone
- Responsive, interactive eBrochure with page-turning functionality
- Mobile and tablet optimisation for global accessibility
Outcome
The dual-format collateral successfully encapsulated the Starwood brand vision, delivering a consistent, aspirational message across both traditional and digital channels. The combination of tactile luxury and interactive technology provided an immersive showcase for their world-class suite offering.
