Client
Fruition Properties
Project
Brand identity, brochure & signage
Oracle Creative was commissioned by Fruition Properties to create the complete brand identity and marketing collateral for Old Dairy House, a boutique collection of 16 apartments in Kensal Rise, W10.
Brief
Fruition Properties needed a brand identity and marketing materials for their development at 133 Kilburn Lane, a site with rich heritage as the former location of Higgins Bros Dairy and later a recording studio used by Adele. The challenge was to create marketing that would appeal to the creative, aspirational buyers drawn to Kensal Rise’s vibrant independent scene whilst reflecting the contemporary design by POW Architects and the intimate scale of just 16 apartments.
Creative Approach
We developed a refined, contemporary brand identity that honoured the building’s dairy heritage whilst positioning Old Dairy House as a modern boutique development in one of West London’s most creative neighbourhoods. The visual language needed to resonate with buyers seeking character and individuality in an area known for independent stores, artisan cafes and galleries rather than corporate development marketing.
The design approach balanced sophistication with warmth, creating materials that felt personal and curated rather than corporate, reflecting both the boutique scale of the development and the distinctive character of Kensal Rise as “the hippest street in Europe” (Vogue).
Scope
- Complete brand identity development
- Sales brochure design and print production
- Site hoarding design and production
- Marketing copywriting emphasising local area character and heritage narrative
- Photography art direction
- Specification presentation
Outcome
The brand successfully positioned Old Dairy House as a characterful, boutique development appealing to creative professionals and first-time buyers seeking quality design in West London’s emerging Kensal Rise neighbourhood. The marketing materials captured the intimate scale and contemporary specification whilst celebrating the building’s rich history and the area’s independent spirit, helping Fruition Properties achieve sales in a competitive West London market.
