Client
The Story of Christmas
Project
Charity website
The Story of Christmas
The Story of Christmas engaged us to redesign and rebuild their charity website, supporting one of the property industry’s most prestigious annual fundraising events. Founded in 1978, the event has raised millions for homelessness and disadvantaged children charities over its 47-year history.
Creative Approach
The website needed to reflect the prestige and heritage of an event that regularly attracts celebrated readers including Dame Judi Dench (Life President), Rowan Atkinson, Benedict Cumberbatch, Kate Winslet, and members of the Royal Family, whilst providing clear pathways for corporate sponsorship and charitable giving.
The previous site required a complete rebuild to ensure compatibility with modern WordPress and Gutenberg blocks, giving the client greater control over layout and future-proofing the platform. The redesign introduced a mega menu system for clearer navigation, a flexible header with annually changeable brand colours, and a comprehensive news section with categorised content for events, charities, sponsors, auctions, and ambassadors.
Oracle Creative has supported The Story of Christmas since its inception in 1978, with the agency’s founders among the original supporters. For over a decade, we’ve designed and developed the charity’s website.
Our scope included:
- Ongoing website maintenance and annual updates
- Complete website rebuild using modern WordPress and Gutenberg blocks
- Redesigned header and mega menu navigation system
- Flexible branding system with annually changeable colours
- Dedicated news section with categorised blog functionality
- Simplified sponsorship forms and dedicated sponsor pages
- Ambassadors programme integration
- Google Sheets integration for guest list management
Outcome
The website supports an event that has grown year on year, culminating in 2024’s record-breaking achievement of over £1 million raised for the first time in the charity’s history. The rebuilt platform provides significantly improved functionality for managing sponsors, ambassadors, and event communications whilst maintaining the flexibility to evolve with each year’s brand identity. Oracle Creative continues to provide ongoing website support, maintaining our commitment to The Story of Christmas that began nearly five decades ago.
