Kidderpore Green, Hampstead NW3 is a new development by Barratt Homes. Our client Newlon Home Ownership is responsible for the shared ownership apartments. Oracle Creative have developed a new brand, property brochure and advertising campaign for the Metro and Evening Standard. We took our inspiration from the Arts and Crafts movement which was prevalent in Hampstead in the late 1800s. The site on Finchley Road is home to the Hampstead School of Art which is being rehoused as part of the wider development.
The brochure is printed in ‘Eau de Nil’ on a craft paper stock with white foil on the cover. Our designer created a series of drawings using the new Apple Pencil, including the exterior of the building and various insects, birds and animals to emphasise the leafy residential feel of Hampstead.