The brief: To create a scaffolding wrap and hoarding design for the Piccadilly side of The Park Lane Hotel – allowing for two phases. To be elegant, pleasing to the eye to stimulate conversation around the renovation.
Following discussion with the Hotel we created a CGI of the exterior of the hotel and commissioned illustrations to depict characters spanning the time from 1920s to 2016, to highlight that the hotel has been London’s favourite gathering place for over 80 years. These characters were then placed in the windows and on the balcony within the CGI. We had to ensure that as well as creating an interesting and eye-catching wrap, the proposed design would also be acceptable to the planning authority.