The View consists of just four contemporary duplex penthouse apartments located in Bow, E3. The development is just moments from Queen Elizabeth Park. The apartments are very well equipped with a high specification so naturally our luxury property brochure reflects this in its design, the materials and print finishes.
We focused the design of the brand mark on the V of The View, and the inspiring view of the former Olympic Park where the GB team were ‘Victorious’ in 2012 coming third in the overall medals table. The brochure is finished in a blue glittery GF Smith card, with silver foil and the four embossed V’s representing the four apartments available for sale.
Our photographer took a selection of night and day shots from the apartment balconies, one of which features on the opening spread of the brochure, with a quote from Albert Tennyson…
“For I dipped into the future, far as human eye could see, saw the Vision of the world, and all the wonder that would be.”
These views also feature on the plans pages to show potential buyers the spectacular views from each apartment. The apartment views were a key part of our strategy and a major USP.