Our creative team produced a full property marketing package to sell this exciting development in the centre of Camden Town. The location is cool & vibrant and the development has strong unique selling points. The private courtyards and high specification required a stand-out brand with a luxury feel to match.
The final motif represented the ’S’ shaped building incorporating two courtyards within. We created this by using the negative space between the two ‘C’ shapes which are the first two letters of Camden Court.
The colour palette represents the materials of the building exterior, grey steel and Core10 steel.
The brochure design incorporated high quality print finishes such as copper foil, textured Fedrigoni card and bound as a layflat brochure with orange contrasting taped spine. The inner pages are all interleaved with half size inserts describing each of the full page photographic spreads, which exude the coolness and desirability of this much sort after area.
Other marketing tools included;
4 page brochure, folding 6 page leaflet, full colour promotional ‘eCloth’, Exhibition displays, Wordpress website with client admin, newspaper and magazine advertising and Computer Generated Images of the interior of the apartments including interior design.
All apartments were sold off plan much to the delight of our satisfied client.