Our design brief – to design a colourful and contemporary brand which required a beautiful brochure design that would ‘stand out in an Estate Agents office’ for these boutique, luxury studio, one & two bedroom apartments in Finchley Road, London. We settled on a striking colour palette of purple and lime that would attract buyers attention among the currently saturated Asian property market, especially on backlit exhibition graphics produced for the overseas launch.
The brochure front cover included a typographic monogram ‘FR’ and printed matt varnished for a subtle finish. The information and copywriting style is very factual and localised giving perspective buyers just the information they need. A separate plans brochure is enclosed in a pocket of the main brochure.